Hey Reader, You know that feeling when something looks good but doesn’t feel good? Those shiny opportunities that your gut tells you not to engage. Or those you feel hesitant about, but have an unsettling urge to give a shot. Most people fail to achieve their goals, and some miss golden opportunities because they choose validation over instincts. In today’s issue, we’ll explore the grace of intuition as a catalyst for greatness. 💭 To launch or not to launch In 1962, during the Cuban Missile...
7 days ago • 3 min read
Hey Reader, You’ve probably told yourself one or more times that you just need to find balance. Balance between being a CEO, business partner, parent, and best friend. Balance between building the company, staying fit, reading books, launching a product, scaling a business, being active in a mastermind, and still doing self-care. And somehow doing it all without dropping the ball. Most people struggle with inconsistency because they’re trying to live ten lives at the same time. In today’s...
14 days ago • 4 min read
Hey Reader, There’s something about being good at a lot of things. You can handle more, so you keep taking on more. And before you know it, your attention is everywhere. Most people fail to reach their goals because their attention is heavily diluted by the small, quick, minor things. In today’s issue, we’ll explore the idea of being a minimalist to be a maximalist as you pursue excellence. 🗯️ The Avoid-At-All-Costs list On December 8, 2025, OpenAI did something that triggered a loud...
21 days ago • 4 min read
Hey Reader, There’s a kind of confidence that comes from being calm in the face of uncertainty. Anyone can feel calm when life behaves. But not everyone has mastered the art of staying calm when things get very uncomfortable. In today’s issue, we’ll uncover practices to find peace in the face of curveballs. 💭 “The ocean doesn’t calm down. The captain does.” In August 2010, a gold and copper mine collapsed in northern Chile. Thirty-three miners were trapped nearly 700 meters underground. No...
28 days ago • 3 min read
Hey Reader, Most high performers aren’t afraid of failure. They’re afraid of what failure would say about them. This newsletter will explore the thin line between daring to fail and daring not to fail, and how that difference decides how much of your potential you ever get to maximize. Let’s dive in. 💭 “She kept failing… and kept going anyway.” Before Spanx became a billion-dollar brand, Sara Blakely was selling fax machines door-to-door. She hated it. But every day, her dad asked her one...
about 1 month ago • 4 min read
Hey Reader, You ever notice how you can be busy all day, get a lot done, and still feel… off? Not tired or burnt out. Just strangely numb. Most people assume that feeling means something is wrong. Today, I want to show you how the feeling of perceived underperformance is not your enemy but a call to something greater. 💭 “I had everything I wanted… and still felt empty.” Let’s talk about Tiger Woods. There was a season in his career where it looked like he had it all. He actually did. He had...
about 1 month ago • 4 min read
Hey Reader, There’s a reason you’re so good under pressure. You’ve trained yourself to carry hard things. The workload, long hours, responsibility, and expectations. Most elite performers don’t fall short because they can’t handle hard things. It’s because they keep choosing the familiar kind of hard they already know how to survive. But there’s a harder kind that’s far more rewarding. In today’s issue, we’ll explore intentionally choosing harder options for a more successful life. 💭 Making...
about 2 months ago • 4 min read
Hey Reader, We all have that calm, almost indifferent attitude to certain things. Like, “I’m good either way,” kind of energy. And sometimes that’s true. But other times, it’s far from the truth. In today’s issue, we’ll explore the idea of caring deeply for a far more happier life. 💭 He cared enough to fail over and over again Before James Dyson built the company that carries his name, he failed 5,126 times. Literally. Over the course of about five years, Dyson built and tested thousands of...
about 2 months ago • 4 min read
Hey Reader, We all want to reach our highest potential. But some people feel they’re underperforming because of the physical, emotional, social, and professional limiting beliefs they’ve held onto. In today’s issue, we’ll explore the art of living up to your highest potential. 💭 It’s all in the mind For decades, runners believed a mile under four minutes was impossible. Not human, even. Coaches said the body would break down. Then on May 6, 1954, Roger Bannister ran 3:59.4 on the Iffley Road...
2 months ago • 5 min read